- In-store demo boards
These demonstration boards, displayed in Home Depot and Sears, showed customers how the tools work. The designs (including fonts, text sizing, and other specs) were made to match the store's aesthetic and branding guides.
Zircon Professional Line collateral
A collection of brochures, mailers, and data sheets to support the launch of Zircon's Professional Line of tools.
Poster and DVD for City of Borders movie
City of Borders is a striking independent documentary about the sole gay bar in Jerusalem, and the lives of its owner and patrons. The poster design was modified for multiple sizes and even a postcard.
Wedding invites and collateral
Graphic designers are legally obligated to design their own wedding invites. (Look it up.) Everything printed on Astrobright Stardust White stock (natural tone white with multi-color specks) to give it some extra color and texture.
Ad concept for AC feature campaign
This was a first shot at a new ad campaign that would focus on the AC electrical scanning capabilities of the tool range.
Ideas for new tool's teaser ad
Zircon was about to unveil a new form for their scanner tool lineup. They considered running a "teaser" ad before they brought it to a hardware show. These were three ideas for the ad.
Fundraising brochure for SAVE in Fremont
Volunteer project for a domestic violence center. Done through the Taproot Group.
Quick yellow page ads for sales presentations
These were quick and dirty freelance projects, done in just half an hour to an hour, made to pitch the idea of yellow page ads to potential clients.
Company Christmas card
The copywriter came up with the concept and I took it from there, doing all artwork and layout on this inexpensive, quick-turnaround 2-color card.
Postcard front for new housing development.
Followed design aesthetic that had been established in the brochure and print ads.
Company newsletter to home buyers
Annual newsletter for Pinn Bros, a home builder. I was responsible for the design while working with feedback from the Art Director.
Tri-fold brochure for invitation printers
Franklin Printing advertised their invitation services at a bridal convention with this Z-fold design.
Bra Smyth newspaper ads
Three black and white newspaper ads: a Sample Sale Ad and a Christmas Ad in the New York Times and a smaller Christmas Ad in the Wall Street Journal.
Flyer design for wheelchair accessory manufacturer
All photos came from different shoots and required extensive color corrections to make them match.
Contest entry for "24 Hours on Craigslist" DVD cover
A weathered painted signboard-like design with room for blurbs and photos built in.
©2016 Karen Ammon