hibryd.com - Print Design
Ad concept for AC feature campaign
This was a first shot at a new ad campaign that would focus on the AC electrical scanning capabilities of the tool range.
Ideas for new tool's teaser ad
Zircon was about to unveil a tool line with a new form which is easy to use in either hand at any angle. They were considering running a "teaser" ad before they brought it to a hardware show. These were three ideas for the layout.
Ad for European hardware show
The company was offered some last-minute ad space in a European DIY magazine, and since they were attending a European hardware show it was a good deal, but there was only a few hours to get the ad done and out the door.
Product brochures for European market
The domestic product brochure had to be overhauled for the European market and translated into 6 languages. Turns out Swedish looks as funny as it sounds.
Full-page ad in Family Handyman
Flat-screen TVs were a huge hit during the holiday season, and Zircon hoped to cash in on the trend by helping everyone get those new TVs up on their walls.
Ideas for quarter-pallet display backs
The company has a standard quarter-pallet sized display with product slots and display cards that get customized for the products or promotions at hand. Here are three ideas for a new card that would fit in behind the products.
Fundraising brochure for SAVE in Fremont - pro bono
PDF shows how the brochure would appear as you opened it, from the cover to the first double fold to the 4-page spread interior and the back cover.
Bus ad for new home community
Style and layout adapted from previous print ads, simplified to deliver a much shorter message.
Print ad for new community
This was an intentionally spartan ad in an event program, advertising a new housing development that did not yet have a "look" devised for it.
Quick yellow page ads for sales presentations
These are quick and dirty freelance projects, done in just half an hour to an hour. They're made to pitch the idea of yellow page ads to potential clients.
Company Christmas card
The copywriter came up with the concept and I took it from there, doing all artwork and layout on this inexpensive 2-color card.
Postcard for new housing development
A simple 2-color postcard back design for new houses in Hayward.
Postcard front for new housing development.
Followed design aesthetic that had been established in the brochure and print ads.
Company newsletter to home buyers
Annual newsletter for Pinn Bros, a home builder. I was responsible for the initial design and the day-to-day changes, but enjoyed a lot of helpful feedback from the Art Director. 2.5-meg PDF
Tri-fold brochure for invitation printers
Franklin Printing advertised their invitation services at a bridal convention with this Z-fold design. Since product images were not readily available, lots of scanning and Photoshop work was involved.
Bra Smyth newspaper ads
Three black and white newspaper ads: a Sample Sale Ad and a Christmas Ad in the New York Times and a smaller Christmas Ad in the Wall Street Journal.
Catalog for Australian Products Co.
My second catalog for the Australian Products Co. Responsible for the photography of all new products, image correction and clipping, layout, and typography.8-meg PDF
Flyer design for wheelchair accessory manufacturer
All photos came from different shoots and required extensive color corrections to make them match.
Brochure for home design studio
A before and after design. Their existing design was overhauled into something more dynamic that preserved their original layout, colors, fonts, and graphics. A placeholder for an undecided graphic remains in both.
Resume business cards
A vertical card that closes to standard 3.5" X 2" size, and opens to provides nearly twelve square inches
of space, in this case to allow a mini-resume. The design matched my old web site.
Copymaster Business Cards
For my old job at a print store. A vertical folded design printed on the white side of duplex blue paper. These were meant to be printed on scrap paper, with the ink color matching the duplex stock.
©2008 Karen Setnor. All rights reserved.